Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Site News

Friday Fun Dive: Tell Me What You Want

It’s time for me to check in with all of you to see what topics you want covered. I’ve been designing, programming and marketing since the interwebz have been around, so sometimes I have a hard time gauging where all of you are in the process. This web site is for me to share with [...]

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New SCUBA Marketing Acquired by PADI Americas

After months of negotiations, PADI Americas will acquire New SCUBA Marketing, bringing all employees and assets into their new Future Online Opportunity Leadership Systems department.

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Opening this months contest to everyone

Originally, this months contest just went out to email subscribers. I’ve had a few people tell me my emails have been blocked by their corporate spam filters, so I’m opening this up to everyone. If you are interested in winning some cool stuff, be sure to check out the contest. You have until the end [...]

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Friday Fun Dive: Your Moment of Zen

We all need to let loose every once in a while and Steven Colbert shows off his tap dancing moves in full snorkel gear.

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Contest Winner

Our first contest has officially come to a close! Since I don’t require the use of names when registering for the email newsletter, all I can tell you is the winner is Chris! Thank you all for entering. First Monthly Email Newsletter For anyone on the list, you will receive the first monthly email newsletter this coming [...]

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Contest Reminder; Writing Elsewhere

A final contest reminder, writing about SCUBA marketing for X-Ray Magazine and an introduction to the 2010 PADI Member Forum and Google Buzz.

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Stop Me If You’ve Heard This One

There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor. The boat starts to sink. The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.” The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait [...]

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Updated List of SCUBA Blogs

I’ve updated the OPML file for the master list of SCUBA blogs. Thank you all for your submissions. If you want to get in on the next round, help me build a list of SCUBA blogs. One important note: I’m looking for real blogs. Twitter accounts and Facebook Pages, although they have RSS feeds, are [...]

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