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Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

From the category archives:

Site News

Contest Winner

Our first contest has officially come to a close!
Since I don’t require the use of names when registering for the email newsletter, all I can tell you is the winner is Chris! Thank you all for entering.
First Monthly Email Newsletter
For anyone on the list, you will receive the first monthly email newsletter this coming Wednesday. Each month, [...]

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Contest Reminder; Writing Elsewhere

A final contest reminder, writing about SCUBA marketing for X-Ray Magazine and an introduction to the 2010 PADI Member Forum and Google Buzz.

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Stop Me If You’ve Heard This One

There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor.
The boat starts to sink.
The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.”
The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait for a rescue.”
The [...]

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Updated List of SCUBA Blogs

I’ve updated the OPML file for the master list of SCUBA blogs. Thank you all for your submissions. If you want to get in on the next round, help me build a list of SCUBA blogs.
One important note: I’m looking for real blogs. Twitter accounts and Facebook Pages, although they have RSS feeds, are not [...]

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How many people did you certify last year?

Just out of my own curiosity, how many people did you certify last year? Please use your personal numbers, not for your entire dive center (that poll will come later) or certification agency.

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Contest Announcement

We’re going to start having some contests here on the site!
I will ask you to somehow engage with me or the community surrounding New SCUBA Marketing and in return you get something.
The Prize
This time, I’m giving away a copy of Gary Vaynerchuk’s Crush It! It’s a quick, painless read, but discusses the need for passion [...]

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Welcome to 2010

Just when everyone was about to stop saying “Happy New Year”, I’m back to throw it in your face. As much as I would love to say it was great to be away, I never really went anywhere, I’ve simply spent less time on the computer for the last almost-week.
I’ve already conquered one of my [...]

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