Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Industry News

DEMA Expo Day 3

DEMA Expo 2009 Day 3

Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard. DEMA Expo Day 3 Introduction DEMA Expo Day 3 Summary

Read the full article →

Vendors: How to Have a Successful Trade Show Experience

DEMA Expo 2009 Day 1

(Sorry, I’m having some laptop difficulties, so I am doing video with distribution and blogging from my iPhone for the time being) The gist for those who don’t want to watch the video: Understand that green badges are press badges. People with press badges could potentially generate a much greater reach for your marketing efforts [...]

Read the full article →

DEMA Expo 2009 Special Report

DEMA 2009 Special Report

I will be arriving in Orlando, Florida later today and attending the 2009 DEMA Expo through Saturday. I will be attending several of the marketing seminars to see where others in the SCUBA diving industry think we need to go and how to get there. I will be interviewing everyone I can, trying to share [...]

Read the full article →

SCUBA Equipment Manufacturers: What Are YOU Doing to Reach Non-Divers?

I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything? Where Has Cross Promotion Gone? I remember years ago being told one of the benefits of DEMA and [...]

Read the full article →

DEMA or Bust

DEMA 2009 Logo

In what I consider to be a last minute decision, I will be attending this year’s DEMA conference in Orlando, Florida. I was approved for a media pass, so I’ll be covering the event here on New SCUBA Marketing. Let’s Make This Fun I plan on attending all of the various SCUBA marketing seminars, plus [...]

Read the full article →

Unified Dive Industry? I wish.

SCUBA Marketing News Flash

I was sorting through some articles I had prepped and ready to go, trying to figure out which would be best when a petition for a unified dive industry hit my feed reader. I haven’t had time to research the background on this petition, but I will fully admit my ears are perked just at [...]

Read the full article →

Blog Action Day 2009: Climate Change

Thumbnail image for Blog Action Day 2009: Climate Change

From their site: Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion. This years theme is Climate Change. For those of you who don’t believe in global warming, feel free to [...]

Read the full article →

If You’re a PADI SCUBA Instructor, Say Thanks

Boy Scout SCUBA Diving Merit Badge

I saw earlier today that PADI announced the formal agreement between PADI and the Boy Scouts of America. If you are a PADI professional, it’s time to get to work on this beautifully captive market. To those of you who have already been working with Boy Scouts, you are the leaders! SCUBA Diving Most Proposed [...]

Read the full article →
Page 3 of 3
1
2
3