Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Marketing

Yeah, This Internet Thing is Big

I still get into chats with people who don’t think all this Internet technology stuff will “catch on”. This is a great video from The Economist that goes over some incredible stats regarding Internet usage that every business owner should really pay attention to. The idea that mobile Internet usage will be the majority method [...]

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Market Your SCUBA Business like Pearl Jam

Pearl Jam has been around since 1990, has sold an estimated 60 million records worldwide and has been called “the most popular American rock & roll band of the ‘90s” by Allmusic. Instead of attempting to manage an album release across every online outlet available, they used one very effectively and you can too. Although I [...]

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Recruiting Independent SCUBA Instructors

Do you run a SCUBA diving center, resort or large instructional program? Are you actively recruiting independent instructors? If not, you’re missing the boat. The SCUBA industry frequently appears to have a closed door policy. Many dive centers I have visited appear to only work with SCUBA instructors that have “grown up” through their program. [...]

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Building a List of SCUBA Blogs

I’m building a list. I’m checking it twice (for duplicates and spam). It’s a list of SCUBA blogs! Why I Want Your SCUBA Blog I’m not going to start scraping your site or publicly critiquing you (unless you want that), I just want to make sure I’ve found all of the best SCUBA blogs out [...]

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3 Reasons Why SCUBA Diving Sucks

I’m just kidding, SCUBA diving doesn’t suck. Of all the various activities I’ve tried (skiing, snowboarding, bungee jumping, zip lining, sailing and too many more to mention), I will always come back to SCUBA. I’ve never had a bad dive. I believe something can be learned from every dive we make, it’s our responsibility to [...]

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ROI of SMM

No, I didn’t just spill my alphabet soup on the keyboard. I’m talking about Return On Investment (ROI) of Social Media Marketing (SM). All SCUBA Marketing Must Be Quantifiable I agree completely. It’s my finance degree coming out. So go ahead and tell me how many customers your phone line has brought in. How many [...]

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Do You Know What THEY Are Saying About You?

What happens when you Google your SCUBA diving business? Is it good, bad or nonexistent? You want to be found, but you don’t want the results to be negative. The best way to stay on top of yourself or select terms is by using Google Alerts. It’s very easy to setup, just go to Google [...]

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Why Do You Dive?

If I can teach you one thing about SCUBA marketing, hopefully it is this: Use your passion, whatever it is, to excite others. I’ve shown people how to use Facebook and they think it is one of the most worthless tools on the planet. Then, several months later, I see them again and they love [...]

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