Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

From the category archives:

Manufacturer

Mares Icon HD the iPhone of Dive Computers?

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Two of the most compelling features of the iPhone for me are the ease of use and expandability through “apps”. There are plenty of other great features that make it my favorite cell phone, but those are my two sticking points preventing me from moving to any other mobile platform. It looks like Mares has [...]

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Do SCUBA Gear Manufacturers Need to Connect with the End User?

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At what point on the SCUBA food chain do people need to start connecting? As a SCUBA instructor, dive center or SCUBA certification agency, we encourage divers to find buddies to go diving with, but do we need even more connection, and if so, where?
The Suunto Example
Yesterday, I was discussing the beta version of Suunto’s [...]

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Suunto Beta: Radical Redesign or Minor Facelift?

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Suunto is heavily promoting their new beta site they expect to launch in early 2010. The tactic of launching a “beta” site available to anyone is typically done for two purposes:

Build hype by allowing visitors to see the hot new thing that’s “coming soon”
Builds the ability to say “sorry, it’s still in beta” any [...]

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Vendors: How to Have a Successful Trade Show Experience

DEMA Expo 2009 Day 1

(Sorry, I’m having some laptop difficulties, so I am doing video with distribution and blogging from my iPhone for the time being)

The gist for those who don’t want to watch the video:

Understand that green badges are press badges. People with press badges could potentially generate a much greater reach for your marketing efforts than even [...]

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SCUBA Equipment Manufacturers: What Are YOU Doing to Reach Non-Divers?

I hope we can all admit that marketing to existing SCUBA diving individuals is low hanging fruit. SCUBA diving stores and independent SCUBA instructors are constanty working to find non-divers, but why aren’t the manufacturers doing anything?
Where Has Cross Promotion Gone?
I remember years ago being told one of the benefits of DEMA and their members [...]

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