Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

From the category archives:

Large Programs

Do You Secretly Fear SCUBA Continuing Education?

Zombie Continuing Education

Does the idea of a horde of Divemasters becoming Open Water SCUBA Instructors frighten you more than a gory zombie flick? Do new SCUBA divers saying they want to “go pro” creep you out more than Pee Wee Herman?
SCUBA Dive Center Owners Fear Con Ed More Than Frankenstein*
If there are more SCUBA diving professionals, there’s [...]

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If You’re a PADI SCUBA Instructor, Say Thanks

Boy Scout SCUBA Diving Merit Badge

I saw earlier today that PADI announced the formal agreement between PADI and the Boy Scouts of America. If you are a PADI professional, it’s time to get to work on this beautifully captive market. To those of you who have already been working with Boy Scouts, you are the leaders!
SCUBA Diving Most Proposed Merit [...]

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The Internet Isn’t Perfect

Back in August, SDI announced they now offer Divemaster online. Although I have grown up on and thoroughly enjoy the Internet, I have to stop to ponder how much online interaction is too much.
Quality
As an instructor who has trained and certified quite a few Divemasters (and heck, was even one myself for a while), I [...]

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