Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

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14 Minute Marketing Idea

In homage to 7 minute abs of There’s Something About Mary fame (if you haven’t seen it, there’s a video clip at the bottom, NSFW at the very end), I’m taking the 15 Minute Marketing Idea from the PADI Instructor News site and sharing a couple more ideas regarding QR codes, specifically their usage with [...]

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How you can perform better than the big names in SCUBA at Social Media Marketing in 3 easy steps

If you’re an independent SCUBA instructor, dive resort operator or dive center owner, you’ve probably said (or at least thought) that you can’t market as effectively as the big names (PADI, NAUI, Aqualung, SCUBAPro, etc) simply due to your size and marketing budget. “Size matters not.” – Yoda The beauty of online marketing in the [...]

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Do SCUBA Gear Manufacturers Need to Connect with the End User?

At what point on the SCUBA food chain do people need to start connecting? As a SCUBA instructor, dive center or SCUBA certification agency, we encourage divers to find buddies to go diving with, but do we need even more connection, and if so, where? The Suunto Example Yesterday, I was discussing the beta version [...]

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Google’s been busy (and I’m psychic)

Wednesday night I was boring my wife with my incoherent ramblings that Google was going to either destroy or take over Yelp. Thursday morning, it looks like Google is trying to buy Yelp. Why This is Important In case you’ve missed it, Google seems to like the concept of local search. This is perfect for [...]

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What Your SCUBA Web Site Needs

While attending the DEMA Expo in Orlando, I sat in on a seminar regarding web design 101. I’ve been doing web design since before someone thought of adding a 101 to it, so I didn’t honestly expect too much out of it. Four Basic Buttons The single best recommendation that came out of the seminar [...]

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DEMA Expo Day 3

Sorry gang, for now you’re going to have to just watch the videos. I’ll provide transcriptions/bullet points when I’m back on a full keyboard. DEMA Expo Day 3 Introduction DEMA Expo Day 3 Summary

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Has Grassroots Marketing Returned for SCUBA?

Hulu, the popular online TV and movie watching site, recently brought Sea Hunt back to life with 28 episodes from the first season. Sea Hunt originally aired for 4 whole seasons, so there is more adventure to be had. For many people, this was one of their inspirations to get into the sport of SCUBA diving. More recently, Seaquest [...]

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