Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

Internet

Delivering a One-Two Punch to Social Media Naysayers

Many SCUBA businesses have discovered marketing themselves on Facebook, but are reluctant to try Twitter. You may want to reconsider after seeing this.

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Facebook Fans are Great for your SCUBA Business

Your SCUBA business can create a loyal customer base using free, easy to use Facebook Pages. People become Fans because they want to buy from and promote you.

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Social Networking for SCUBA is a Fad

SCUBA marketing using Facebook just became more important as Facebook recently overtook Google for most trafficked site.

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A Little Twitter Math

We all go through busy periods in our life, I happen to be right in the middle of one. As these events happen, we need to reduce distractions to be as effective as possible.

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Why Twitter is the Most Annoying Networking Group in the World

Many people within the SCUBA industry are using tools like Twitter as marketing or broadcast mechanisms, not as networking tools. When all people do is broadcast, it diminishes the quality for those looking to network.

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4 Reasons the iPad Isn’t Ideal for SCUBA Instruction

Last week, Apple announced their upcoming iPad and Des was first on the scene to discuss the implications of the iPad for the SCUBA professionals among us. Although I am seeing more and more potential uses for the iPad as the days go by, there are 4 reasons why I won’t be using one for [...]

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Your SCUBA Diving Center and the Mobile Web

This has been a topic I wanted to tackle for a while now, and an email from Penni yesterday finally turned up the heat to get it out to all of you. Mobile Web Usage Growth Let’s take a look at some numbers: According to Opera, just one of several mobile web browser providers, from [...]

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Start Your SCUBA Marketing Today

I’ve been contacted by a few people looking for guidance in the online SCUBA marketing. Some have started running with the advice I’ve provided, others ask question after question. Although there is nothing wrong with asking questions, at some point you start to suffer from “analysis paralysis” – the inability to do anything until you [...]

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