New SCUBA Marketing

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What I Do: Data Analysis

Is Facebook, Twitter, Search Engine Optimization or something else more important for your dive center? Learn some data analysis to find the answers and focus your efforts.

Yeah, the look and feel is different. More on that in Changes: Part 19 I seriously hope there isn’t a Part 19, but that’s the way it feels some days. Things Need to Change We’ve got veterans who proclaim to be internet pro’s who have 20 Twitter accounts retweeting themselves all day. We’ve got other [...]

Changes: Part 1

While it may be a month behind normal people, it’s never too late to evaluate and set resolutions!

Can You Get Air Fills Online?

If this is your only argument as to why people should buy from your local dive center, you need to re-evaluate your business model. If the only value you bring to the diving industry is that you can fill tanks, you need to realize that compressors are relatively cheap compared to the overhead of opening [...]

New SCUBA Marketing

What I Do: Data Analysis

Changes: Part 2

Changes: Part 1

Can You Get Air Fills Online?

SCUBA Dorks Unite! Press Release Edition

Maybe We’re Still Drowning

Like Diving Bonaire? Like Sea Turtles? Like Google Earth? Great!