Jason Pecknold & Clint Seeley bring their dive industry marketing expertise to the New SCUBA Marketing team, come meet the new guys!
I take a brief look back at the goals I had set for myself for 2013 and set goals for 2014. Sharing our goals helps to keep us accountable, here are mine. Did you hit your 2013 goals? What goals do you have for 2014?
Why is it so hard to find a Hunger Games: Catching Fire wetsuit on the internet? Why didn’t a single manufacturer get in on this publicity? Every DEMA 2020 Vision session goes over how we wish there was more pop culture exposure for diving, how was this simple tie-in missed?
The trend from organizations like PADI & DEMA is to tell their members not to invest in their most important marketing channel: your website. Is this a responsible lesson? If you think your site should be free, is there a chance your customers may think your courses should be free?
It’s better to know about problems quickly and have a strategy in place to deal with them than it is to be caught flat footed and scrambling for solutions.