Marketing within the SCUBA industry hasn't changed since the origin of the sport - we're here to change that.

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Many people within the SCUBA industry are using tools like Twitter as marketing or broadcast mechanisms, not as networking tools. When all people do is broadcast, it diminishes the quality for those looking to network.

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Bring Google Into Your Dive Center

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Last night, Google announced their Ocean Showcase, an extra layer for their free Google Earth product. The Ocean Showcase features a National Geographic tour, Monterey Bay Aquarium Research Institute’s US West Coast discoveries, Eco-Nova’s Shipwreck Central, dive sites from WannaDive and 3D models of wrecks in the Great Lakes from NOAA.

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Stop Me If You’ve Heard This One

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There’s a boat full of divers and one PADI instructor, one NAUI instructor and one SSI instructor.
The boat starts to sink.
The NAUI instructor says, “Everybody get your BCD on, inflate it and we’ll wait for a rescue.”
The SSI instructor says, “Everybody gear up, we’ll go for a dive, then surface and wait for a rescue.”
The [...]

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